Athlete Directed Coaching w/Roy Sugarman

What’s the truth about helping others change?

In this podcast series I interview Roy Sugarman, Phd, author of ‘Motivation For Coaches & Personal Trainers’.  He is also serves as the Director of Sports Psychology for EXOS. 

Here in part one of this podcast series we discuss the following:

  • Why is behavioral change so hard?
  • The phrase that EVERY coach and parent should avoid
  • The difference bettwen ‘being told’ and ‘being spontaneous’
  • How do you define this idea of athlete directed coaching?
  • How do you handle athletes at the professional level who don’t want to change?
  • Why coaches should understand the concept of Homophily
  • Why is it important for coaches to understand the difference between adoption vs compliance?
  • The coaching trap for ALL coaches to be aware of
  • Plus more!

For more information about Dr. Roy Sugarman visit

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